Victoria Frankel is #MadeForKnoxville.
After studying dietetics and receiving her master’s degree in cellular and molecular nutrition, Victoria Frankel realized that communication is where businesses and individuals suffer the most. As a woman in STEM, Frankel knew what it was like to feel out of place in her field. She now uses Validity Science to humanize scientific innovation and build trust and transparency to all those involved as well as empower women in STEM in and outside of the lab.
With Validity Science, Frankel uses communications, public relations, copywriting, and branding strategies to make science more accessible to all while providing scientists and experts a place to use their knowledge without being restricted to a lab setting. She does all this while being an advocate for women in STEM with a goal to help empower, employ, and enthuse female scientists.
“Being a scientist is a state of mind, and as scientists, we have an ethical obligation to help the general public become more informed about the world around us so that they can make more informed decisions and live their best life.”
In Their Own Words
Born to be a self-maker, I’ve followed an unconventional path of entrepreneurial ventures over the last decade. From studying dietetics and opening a meal-prep business to receiving a Master’s in Cellular and Molecular Nutrition and embarking into the new field of Science Communications, I’ve always been a woman unafraid of an uphill battle.
We all face challenges, but I have consistently found that shortfalls in communications are where individuals – and businesses – suffer the most. Sometimes we just can’t make a great plan of action because we’re not equipped with the right knowledge or tools. Other times, we feel like we don’t fit into a career because we don’t feel qualified. I know what it is to feel stuck or pigeon-holed, so I have dedicated my goals to help others (especially women in the STEM fields) find new ways to maintain their identity as scientists outside the lab. You don’t have to wear a lab coat to be a specialist in the field, and you certainly don’t have to actively participate in research to carry the crown of ‘scientist.’
Being a scientist is a state of mind, and as scientists, we have an ethical obligation to help the general public become more informed about the world around us so that they can make more informed decisions and live their best life.
Using my foundation in disease research and biochemistry, I’m at my best diving into the gritty science and helping companies connect with their audience to educate and inform. Tapping into copywriting, communications, PR, and branding strategies, I help humanize scientific innovation and build trust and transparency to all those involved. An advocate of women in STEM, I hope to grow, support, employ, and enthuse more women in the science field to find their footing and overcome the many challenges we all assuredly face.
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