Ayesha Michael is #MadeForKnoxville.

Running her own business and helping others as a coach to female entrepreneurs, Ayesha found a niche for her skills. When she moved to Knoxville, she hoped to pick up where she left off and continue investing in other women. The Covid-19 pandemic had other plans.

No matter where she finds herself, Ayesha is a cheerleader for women and supporter of dreamers. She seeks to help women entrepreneurs in their path to self-discovery by providing guidance as a business coach and building community around them. While she had carved out a space to offer these skills in Australia, her family’s relocation to Knoxville at the outset of the pandemic forced a redirection in her business. Still, Ayesha intends to serve her new community by encouraging women to unapologetically pursue their dreams.  

“My goal is for women to discover who they are, what their dreams are, stop the Mum guilt, quit the hustle and just live their dream life effortlessly.”

In Their Own Words…

Hi, I’m Ayesha. I am originally from Perth, Western Australia but I lived my last 3 years in a small mining town of South Australia before moving to Knoxville in early 2020. 

Before I left Australia I had another business that was called Yellow Cake Creative. And I was a business coach for lady start ups. I assisted with business plans, helped identify their business personality, did social media training and also ran networking events.

When my husband landed the job in Knoxville, I had no choice but to sell my business, but intended on continuing to be a cheerleader for women in biz when we landed here.

However, in February we arrived, and in March covid hit. I could never have even imagined moving countries and being hit by a global pandemic. This meant my working visa took over 12 months to process.

But being someone who always looks on the bright side, I took that as 12 months to steer and mold my business into a new exciting direction. 

Well that time has finally come! The visa has arrived! And this Aussie is trying the market of Knoxville women. My goal is for women to discover who they are, what their dreams are, stop the Mum guilt, quit the hustle and just live their dream life effortlessly. 

Interested in sharing your “Made for Knoxville” story? Submit here!